Part 8
After a momentâs reflection, Beth couldnât help but comment back to Helen with a chuckle, âit seems youâve gone all-in on your branding, Helen.â She elaborated, âSissy Tamers, Missy Mitts, the âGovernessâ⌠itâs quite the lexicon, isnât it?â Now that she had basically decided on Stevenâs future, Beth found she was also interested in the business aspects of SFI.
Helen was a little surprised to be called out so directly on SFIâs marketing techniques, but she recovered quickly and smiled wryly, âWell, yes⌠guilty as charged Iâm afraid.â She continued, âbut our Sissies also just seem to respond better when we have a specific name for everything⌠we strive to bring order to their unordered worlds.â After reflecting a moment, Helen thought to herself that it was so pleasant to deal with an equal for once. She found herself wanting to make sure Beth signed Steven up for SFI just so she could get to know Beth better!
Beth nodded slightly as if to acknowledge their mutual respect. Then she turned her attention back to the squirming lad strapped snugly in his salon chair. She found herself fascinated as she continued to watch Carlâs Sissification.
In short order, Beth saw yet another matron roll out a rolling tray of curlers, spray bottles, and assorted clips and pins. Then the matron securely fastened a transparent plastic salon cape around Carlâs neck. Next, she went to a nearby computer console and typed in some commands. Several large monitors around the room came to life, and Beth realized they all showed live feed closeups of Carl from various angles.
âBe sure and smile sweetly for the cameras, sweetie!â one of the matrons said jauntily to Carl as she playfully tousled his hair.
Helen turned to Beth and spoke again, âas I mentioned, one of the highlights on the Initial Sissification day is what we like to call the âPunishment Perm.ââ She added, âhappily, Carlâs hair is nice and long, and weâll be able to give him a proper perm right off the bat. Incidentally, Iâve also been able to evaluate Stevenâs hair. Based on his photos, I am confident that we can provide him a transformative Punishment Perm experience on Day One as well!â
âFrom a psychological perspective,â Helen continued, âweâve found that administering a thoroughly emasculating Punishment Perm right at the start has an outsized effect on a reluctant boyâs will to resist. And as you may see, all the cameras and monitors are there to ensure Carl can watch every detail of his Initial Sissification in real time high definition. Itâs all recorded of course to make sure he and his family can relive all these wonderful memories in the future!â
Having realized now that he was really going to undergo a sissyish Punishment Perm, Carl began to jerk his head from side to side as the matron approached him with the first curler. The matron chuckled and picked up a little remote control from the tray. She showed it to Carl and pressed one of the buttons. Instantly Carl winced and grunted frantically into his Sissy Soother! The matron then whispered something in his ear and put the remote back down. Carl was left with a look of shock in his eyes, but he stopped shaking his head and the matron proceeded with her work.
âAh yes,â Helen explained. âOur specially made Sissy Tamer chastity devices have tiny electrodes built in, and we can send our Sissies a little shock to help curb unruly behavior.â She added, âitâs quite harmless I assure you, but it does help focus the boyâs attention when needed!â